User Experience-Testing in the Digital Age: How agile research enables our industry not only to stay relevant but increase our business impact
Introduction
The digital revolution transforms working processes at research buyers introducing principles such as Scrum and other agile project management techniques. We will make transparent what has already changed at our clients and why and how the research industry has to adapt to those changes by becoming agile. We will demonstrate this by using case studies in the field of User Experience research. However, we see the field of UX research as prototype for...