Sound Research: How SONOS boosted its growth trajectory by leveraging advanced causal analytics

This paper describes research conducted by Sonos, the wireless speaker brand, to inform its marketing strategies, communications and media mix through the purchase funnel.

Sound Research: How SONOS boosted its growth trajectory by leveraging advanced causal analytics

David Feick, Frank Buckler

Preface

Identifying key success drivers for brand consideration is a main playing field of customer insight research. Sonos was eager to sharpen its understanding of in the wireless speaker market in general and specifically towards the Sonos brand. This research was important for Sonos as it delivered key insights that drove further brand momentum. Sonos was able to gain knowledge in causal relationships that were previously hidden in survey data. Furthermore, it showcased the impact that explorative causal modeling can have. The findings...

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