The New Norm for Understanding Retail Behaviour of Mobile-Centric Consumers: Measuring the impact of mobile, online and offline media consumption on store visitation
Introduction
Navigating the physical world as quickly and effortlessly as online is the new research mantra for metrics enabled by GPS technology.
How do you humanise large data sets of millions of GPS locations with data collected from consumers and their devices, and translate this into targeted brand touch points for marketers?
Context
Where people go and when they are there are significant signals of brand interest and intent. The mobile devices and...