Taste the Feeling of The New Brand Tracking Eco-System: A brand tracker is a living organism. It must adapt to survive
Introduction
The 2015 GRIT Report ranked the research team at Coca-Cola among the most innovative market research clients for "their commitment to staying at the forefront of technology, techniques, and methodology". Commentators applauded Coke for their innovative ways to understand consumers at a deeply emotional level, and to then engage with them at that level.
"They understand the needs, dos and don'ts behind market research, while constantly pushing for new ways of doing...