WARC Webinar: Shopper marketing trends, technology and psychology

This webinar explores the current state of shopper marketing with particular focus on the growing impact of technology and learnings from behavioural economics about what truly influences shopper decisions.

Presented by:

Ian Thomas (Managing Director, Arc – Leo Burnett)Sarah Green (CEO, Grey Shopper EMEA)John Kearon (CEO, BrainJuicer)

Related content

  • Topic page: Shopper Insights
  • 10 Shopper Trends
  • The new technology in shopper marketing
  • What we know about shopper strategy and the path-to-purchase
  • Watch more webinars...

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