How Ogilvy is diversifying its service offering

This event report outlines how Ogilvy & Mather, the agency network owned by WPP Group, is adapting to the changing demands of the marketing ecosystem.

How Ogilvy is diversifying its service offering

Geoffrey PrecourtWarc

The names are still relatively new and don't jump off the roster of global agencies:

  • Bottle Rocket, an app-focused venture based in Addison, Texas, not far from Dallas;
  • EffectiveUI, a technology-focused user interface (UI) and user experience (UX)  shop in Denver;
  • Social Lab, a Brussels-based specialist in managing and distributing social content.

The common denominator, according to Brandon Berger, is that they're all part of an ever-expanding Ogilvy & Mather network. And, as the agency's Chief Digital Officer Worldwide advises, they're the result of a continuing search for "anything that...

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