How Ogilvy is diversifying its service offering
The names are still relatively new and don't jump off the roster of global agencies:
- Bottle Rocket, an app-focused venture based in Addison, Texas, not far from Dallas;
- EffectiveUI, a technology-focused user interface (UI) and user experience (UX) shop in Denver;
- Social Lab, a Brussels-based specialist in managing and distributing social content.
The common denominator, according to Brandon Berger, is that they're all part of an ever-expanding Ogilvy & Mather network. And, as the agency's Chief Digital Officer Worldwide advises, they're the result of a continuing search for "anything that...