Stylight/Shazam: The Fashion Mag Hijack

This case study describes how Stylight, the online shopping platform in Germany, got itself noticed by turning a fashion magazine into a shopping tool with the help of a mobile phone.

Stylight/Shazam: The Fashion Mag Hijack

Campaign details

Brand: Stylight/ShazamAgency: Mediaplus / ServiceplanCategory: Product / Services LaunchRegion: EMEA

Objective

To promote Stylight, the online shopping platform where you can easily find almost every fashion item, we turned a whole fashion magazine into the most convenient shopping experience ever: a print ad in the front part of the magazine told readers that, with the new Visual Shazam feature, already installed on 90% of our target group's smartphones, they could scan any item in the magazine and buy it directly through Stylight.

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