Samsung: Try On a Six

This case study describes how Samsung, a South Korean electronics giant, let people in the US experience the new Galaxy S6 edge, a flagship phone, without making the trip to the store and recruited new users, prompted considerations and stole share from the main competitor.

Samsung: Try On a Six

Campaign details

Brand: SamsungAgency: R/GACategory: Mobile WebsiteRegion: NA

Objective

Samsung had just launched the new Galaxy S6 edge, a flagship device packed with new features and a stunning curved screen. There was plenty of buzz about it online, but translating that into sales can be tricky. It's one thing to show people a new phone, but consumers are much more likely to actually buy it if they can hold it in their hand.

We needed a way to let people experience the Galaxy S6 edge without having to...

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