Disney Pixar: Finding Dory

This case shows how Disney Pixar created a mobile experience that excited the target audience to watch the latest Finding Dory film and drove ticket sales in Indonesia.

Disney Pixar: Finding Dory

Campaign details

Brand: Dentsu / Disney PixarAgency: Opera MediaworksCategory: Mobile VideoRegion: APAC

Objective

Disney Pixar and Denstu enlisted the help of Opera Mediaworks to conduct a campaign in June 2016 to drive awareness of the box office release of Finding Dory. The objective was to create a mobile experience that would excite the target audience including children, families and Disney-Pixar enthusiasts to watch the film and drive ticket sales.

Trailers are key to drive audiences to the theaters but the challenge was that Indonesia has a 48% stall rate...

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