Cornetto: Cornetto love can't wait

This case study describes how Cornetto, a leader in ice cream cones within China, created the first ever 'digital led, mobile first' campaign by integrating online and offline all through a teenager's mobile phone.

Cornetto: Cornetto love can't wait

Campaign details

Brand: Unilever/CornettoAgency: PHD CHINACategory: Mobile SocialRegion: APAC

Objective

With the changes in teenage behavior and their media habits, how can we create a revolutionary opportunity to capture the Chinese teenager's attention, enticing them to be associated Cornetto, which increases talkability and sales?

Target audience

Chinese teens. Who aspire for sweet love but also thinks love is complicated.

Creative and media strategy

In the past, we inspired teenagers to express their love. Today, we want teenagers to go ahead and express their love. In the past, Chinese...

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