Cornetto: Cornetto love can't wait
Campaign details
Brand: Unilever/CornettoAgency: PHD CHINACategory: Mobile SocialRegion: APAC
Objective
With the changes in teenage behavior and their media habits, how can we create a revolutionary opportunity to capture the Chinese teenager's attention, enticing them to be associated Cornetto, which increases talkability and sales?
Target audience
Chinese teens. Who aspire for sweet love but also thinks love is complicated.
Creative and media strategy
In the past, we inspired teenagers to express their love. Today, we want teenagers to go ahead and express their love. In the past, Chinese...