Nike: Pace Station

This case study describes how Nike, an international sports brand, gave runners of all levels a fun and easy way to run faster and longer, with Nike+ Pace Stations, a new feature of its Nike+ Running iOS mobile app.

Nike: Pace Station

Campaign details

Brand: NikeAgency: R/GACategory: Mobile AudioRegion: NA

Objective

To give runners of all levels a fun and easy way to run faster and longer, Nike launched Nike+ Pace Stations in July 2015 as a central feature to its Nike+ Running iOS mobile app. We knew that music is key to running a steady pace, but everyone also knows that the wrong song can totally mess up your pace. The goal was to look at how music can be more than just entertainment during your run. We wanted to give...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands