Nike: Pace Station
Campaign details
Brand: NikeAgency: R/GACategory: Mobile AudioRegion: NA
Objective
To give runners of all levels a fun and easy way to run faster and longer, Nike launched Nike+ Pace Stations in July 2015 as a central feature to its Nike+ Running iOS mobile app. We knew that music is key to running a steady pace, but everyone also knows that the wrong song can totally mess up your pace. The goal was to look at how music can be more than just entertainment during your run. We wanted to give...