Nissan North America: Diehard fan

This case study describes how Nissan, a Japanese car manufacturer, merged advanced face-tracking technology with the classic art of face painting in a mobile app for its Diehard fans.

Nissan North America: Diehard fan

Campaign details

Brand: Nissan North AmericaAgency: Critical MassCategory: Mobile AppRegion: NA

Objective

Nissan recently penned the widest-reaching sponsorship deal in the history of American collegiate sports: 100 colleges and universities and their teams. That means 190 million fans, and each one has a potential connection to the Nissan brand. We believe that meaningful action will elevate the sponsorship. So in order to make the most of the sponsorship and truly connect people to Nissan, we went beyond putting logos in stadiums and gave fans something to do that...

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