PLAN.NET: WhatsGerman

This case study describes how Plan.Net Group, a design agency, created the WhatsGerman WhatsApp mobile app to teach German to beginners.

PLAN.NET: WhatsGerman

Campaign details

Brand: PLAN.NETAgency: Mediaplus / Plan.NetCategory: MessagingRegion: EMEA

Objective

More than a million refugees arrived in Germany in 2015. In their baggage: Nothing but hope – and their smartphone. They use it to plan their escape and to stay in contact with family and friends. Arriving in Germany, they face another problem: They have to wait an average of three months for a German course – but language is the most important thing for successful integration. We wanted to change the refugees' situation und help them to start their new...

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