SapientNitro: SpeakEmoji

This case study describes how SapientNitro, a digital agency, created a piece of self-promotion that demonstrated its technical creative and was picked up by industry press and the media.

SapientNitro: SpeakEmoji

Campaign details

Brand: SapientNitroAgency: SapientNitroCategory: MessagingRegion: EMEA

Objective:

SpeakEmoji was a self-promotional project, gifted to our clients-and the world-just before Christmas 2015. The objective was to entertain our clients in a way that would demonstrate our technical creative and be picked up by industry press and the media.

The Context:

In 2015, something strange was happening to our language. One of the foundations of modern civilization 'the written word' was seemingly under attack from an unlikely assailant: the smiley face, or 'as we have recently come to know it' the emoji....

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