Sony Pictures Entertainment, Goosebumps: Movie Magic Comes to Life

This case study describes how Sony Pictures Entertainment, a US movie company, create a personal and immersive experience that targeted and reinvigorated existing GOOSEBUMPS franchise fans as well as excite new fans.

Sony Pictures Entertainment, Goosebumps: Movie Magic Comes to Life

Campaign details

Brand: Sony Pictures Entertainment / GoosebumpsAgency: UMCategory: MessagingRegion: NA

Objective

Our strategic business objective was to increase sales of movie tickets and open #1 at the box office. In addition, we wanted to drive time engaged with our distinctive brand personality.

Target audience

To achieve these goals, we needed to create a personal and immersive experience that would target and reinvigorate existing GOOSEBUMPS franchise fans as well as excite new fans.

Creative and media strategy

Launch trailer, generate social buzz, create custom...

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