Sony Pictures Entertainment, Goosebumps: Movie Magic Comes to Life
Campaign details
Brand: Sony Pictures Entertainment / GoosebumpsAgency: UMCategory: MessagingRegion: NA
Objective
Our strategic business objective was to increase sales of movie tickets and open #1 at the box office. In addition, we wanted to drive time engaged with our distinctive brand personality.
Target audience
To achieve these goals, we needed to create a personal and immersive experience that would target and reinvigorate existing GOOSEBUMPS franchise fans as well as excite new fans.
Creative and media strategy
Launch trailer, generate social buzz, create custom...