Nike: Spark Brilliance
Campaign details
Brand: NikeAgency: MindshareCategory: Cross Screen AdvertisingRegion: EMEA
Objective
Our objective was to create an impactful inspiration amongst the target audience and enable them to share the excitement during Turkish National Team friendly games before Euro Cup which is also the launch of new National Jersey, produced by Nike. As this is a national moment, there would be several activations; our main challenge was to differentiate from others via innovation and acting one step ahead in overall activation.
Target audience
15-34 age male was our broad intended target audience...