Samsung Vietnam: Watch it with the S6

This case study describes how Samsung, the manufacturer of the Galaxy S6 and S6 Edge phones, drove product engagement, sales and competitive conversion in Vietnam by engaging digital and mobile channels.

Samsung Vietnam: Watch it with the S6

Campaign details

Brand: Samsung VietnamAgency: Leo Burnett VietnamCategory: Cross Media / Cross Mobile IntegrationRegion: APAC

Objective

In 2014, mobile phone market in Vietnam developed exponentially, with a high premium segment growth driven by Apple's iPhone 6 and 6 Plus launch. Samsung shares have been squeezed on both sides - by Apple at the top and Oppo in the entry level.

This year, the Samsung Galaxy S6 and the S6 Edge burst onto the smartphone scene with a whole host of desirable features. The launch is expected...

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