Dunkin' Donuts: #WTFast

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

Dunkin' Donuts: #WTFast

Campaign details

Brand: Dunkin DonutsAgency: DigitasLBiCategory: Product / Services LaunchRegion: NA

Objective

Dunkin' Donuts launched On-the-Go Ordering to improve the guest experience for existing DD Perks members and increase enrollments in the program.

Dunkin' Donuts spent almost two years developing their new app with On-the-Go Ordering technology for DD Perks members. With some of the most loyal customers in the industry, Dunkin' had to go big to modify customers' purchasing behavior and drive new app downloads.

This enhancement marked their largest operational change since launching the drive-thru and was driven...

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