Waterwipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business
Agencies: DDFH&B and OMD
Introduction & Background
The story of WaterWipes demonstrates the effectiveness of advertising in its purest form - i.e. take a great product, bring it to the masses in the right way and watch demand become so great that you have to build a brand new factory just to keep up with it! To fully appreciate the story of the brand, we need to first briefly tell the story of the man behind it - Louth native Edward McCloskey.
Edward's father set...