SuperValu: Giving small producers a big chance
Agency: DDFH&B
Introduction & Background
In September 2013, SuperValu, Bord Bia and the Local Enterprise Office Network joined forces to launch Food Academy, to help small producers get their products onto supermarket shelves. The aim was to harness and nurture the energy and passion of entrepreneurial food producers from all over Ireland.
SuperValu have always been a retailer with a heart. They are at the centre of every community, supporting local sponsorships and causes and are guided by family values and fairness. Food Academy is SuperValu in action, ensuring that those who have...