SuperValu: Giving small producers a big chance

This case study demonstrates how SuperValu, an Irish supermarket chain, showed its commitment to Ireland, helped local food producers and achieved a sales uplift through its Food Academy programme and a multi-faceted media campaign.

SuperValu: Giving small producers a big chance

Agency: DDFH&B

Introduction & Background

In September 2013, SuperValu, Bord Bia and the Local Enterprise Office Network joined forces to launch Food Academy, to help small producers get their products onto supermarket shelves. The aim was to harness and nurture the energy and passion of entrepreneurial food producers from all over Ireland.

SuperValu have always been a retailer with a heart. They are at the centre of every community, supporting local sponsorships and causes and are guided by family values and fairness. Food Academy is SuperValu in action, ensuring that those who have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands