LIDL: Gaining a lot from Living a little
Agencies: Chemistry and Mediaworks
Introduction & Background
In 2001, an alien landed in Ireland, bringing with it a concept never seen before in this market - a discounter supermarket. Being a sceptical bunch, the Irish at first viewed it with suspicion. What was this strange thing, full of strange alien food? However, it wasn't long before the DIY enthusiasts were surprised and delighted to discover an array of drillbits, hammers and spirit levels at unheard of prices. Ski fanatics were also thrilled to pick up all their paraphernalia for prices they couldn't...