Seeing Eye Dogs Australia (Vision Australia): Free Puppies Forever

This case study describes Seeing Eye Dogs Australia's campaign that increased the number of carers to look after them before the puppies could begin training, by starting a subscription service.

Seeing Eye Dogs Australia (Vision Australia): Free Puppies Forever

Executive Summary

This is hopefully the last effectiveness paper you will read on this subject because we've probably solved the problem… forever. Let's explain:

Every year, Seeing Eye Dogs Australia (SEDA) struggles to find enough carers for their new litters of puppies. Each puppy needs to find a home for the first 12 months of their life before they are ready to train to become a Seeing Eye Dog.

We found a way for people to commit to fostering puppies ongoing and created the world's first puppy subscription service; Free Puppies...

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