Water Corporation: Drop 2: How one small action helped a city save water

This case study looks at Australia's Water Corporation, who responded to Perth's severe water shortage by persuading citizens to reduce their sprinkler usage by a few minutes, causing a huge cumulative impact on water saved.

Water Corporation: Drop 2: How one small action helped a city save water

What was the strategic communications challenge?

Perth, Western Australia has a dry, Mediterranean climate and it's well known that it can get bloody hot over here in summer. This climate puts a strain on our water resources, and it's getting worse.

In fact, four of the past five years feature in the top 10 all-time worst years for inflow into our dams, with 2015 having the lowest inflows since records began in 19111. We had the equal hottest year and hottest ever spring on record....

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