Narellan Pools: Diving into Data

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Narellan Pools: Diving into Data

Executive Summary

Narellan is one of Australia's largest pool builders. Mining their first-party and third-party data we unearthed a consumer-targeting nirvana: identification of the exact moment of tipping-point from consideration to a sale.

As a result of our activity in 2015, we increased leads by 11%, and increased sales by 23% whilst decreasing their media spend by 30%. Overall, delivering an incremental profit ROI of 28:1.

This paper demonstrates that often it's not just what you say or how you say it, but whenyou say it that's important. And rather than trying to...

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