Narellan Pools: Diving into Data
Executive Summary
Narellan is one of Australia's largest pool builders. Mining their first-party and third-party data we unearthed a consumer-targeting nirvana: identification of the exact moment of tipping-point from consideration to a sale.
As a result of our activity in 2015, we increased leads by 11%, and increased sales by 23% whilst decreasing their media spend by 30%. Overall, delivering an incremental profit ROI of 28:1.
This paper demonstrates that often it's not just what you say or how you say it, but whenyou say it that's important. And rather than trying to...