Taylors Wines: How cooling things down can heat things up

This case study explains how Taylors Wines reversed its dollar value sales declines by creating Optimum Drinking Temperature Sensors, elevating wine-making credentials, and imparting useful, shareable information to improve the experience for thousands of Australian wine drinkers.

Taylors Wines: How cooling things down can heat things up

Executive Summary

Imagine you found a way to improve the wine drinking experience of 82% of Australians? One that helped your brand stand out on shelf against the 2,400 other Australian wineries, elevated your wine-making credentials, imparted useful and shareable information to your wine knowledge thirsty target and persuaded retailers - who you recently hit with price rises -to support you.

Our Optimum Drinking Temperature Sensors for Taylors Wines not only did the above, but they turned around a price increase driven sales slump, and offered incremental ROI of 18%...

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