ABC Canada Literacy Foundation

Brent Peterson and Bill Daniels

ABC CANADA is a national non-governmental organization established to raise awareness of adult literacy issues.
Agency: Harrod & MirlinAuthors: Brent Peterson and Bill Daniels

ABC CANADA Literacy Foundation

EXECUTIVE SUMMARY

ABC CANADA is a national non-government organization established to raise awareness of adult literacy issues. However, in the early 90s there was a huge gap between the hundreds of organizations providing literacy services, and the people who needed their help.

There were two problems. First, literacy organizations – e.g. school boards, colleges, non-profit and volunteer groups – were working independently of each other, with no coordinated message. Second, the people needing help had no easy-to-find place for information. It was all...

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