Social media meets brand purpose at Lush Cosmetics

This article covers how Lush Cosmetics uses its strong brand purpose to create relevant and engaging social media content – all while spending zero dollars on advertising.

Social media meets brand purpose at Lush Cosmetics

Anna Hamill

Lush Cosmetics' handmade products have been making a splash internationally for more than twenty years – and it's not just because of their popular techni-colour bath bombs. As the brand has grown to host more than 800 retail stores in 50 countries, Lush has endeavoured to stay true to its activist roots by never harming animals in product testing and always being transparent about its ingredients.

In 2016, Lush products are commonplace on the Instagram feeds of the world's biggest celebrities and are favourites among consumers who value ethical beauty....

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