Speed Read: How Brands Grow - Part 2

Geoff Gower

This short article explores Professor Byron Sharp and Jenni Romaniuk's book, How Brands Grow: Part 2.

Speed Read: How Brands Grow - Part 2

Geoff GowerField Day

This speed read was originally published in the Admap September 2016 issue.

How Brands Grow: Part 2, by Jenni Romaniuk and Byron Sharp, is about the fundamentals of buying behaviour and brand performance that provide a consistent roadmap for brand growth

Following the original How Brands Grow, published in 2010, Professor Byron Sharp's latest book, co-authored with Jenni Romaniuk, continues the theme of mythbusting some of the truths media planners have long held dear, but goes further in providing some insight...

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