Books that influenced me

Iain Ellwood

This short article lists the books that influenced Iain Ellwood, worldwide strategic growth director at Brand Union.

Books that influenced me

Iain EllwoodBrand Union

Iain advises CEOs and CMOs on how to accelerate brand driven profitable business growth with his deep transformation expertise. He is the author of many best-selling marketing books, and lectures on the MBA programme at London Business School. He has led commercially effective engagements for clients such as Bank of America, British Airways, Generali, InterContinental Hotels, McLaren Automotive, Nissan, Samsung, Virgin and Vodafone.

1. Distinction: A social critique of the judgement of taste

By Pierre Bourdieu Published by Routledge, 1979

This provided the light-bulb moment when I understood why brands become so...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands