Books that influenced me
Iain advises CEOs and CMOs on how to accelerate brand driven profitable business growth with his deep transformation expertise. He is the author of many best-selling marketing books, and lectures on the MBA programme at London Business School. He has led commercially effective engagements for clients such as Bank of America, British Airways, Generali, InterContinental Hotels, McLaren Automotive, Nissan, Samsung, Virgin and Vodafone.
1. Distinction: A social critique of the judgement of taste
By Pierre Bourdieu Published by Routledge, 1979
This provided the light-bulb moment when I understood why brands become so...