Measure multiscreen advertising effectiveness

This article explores the rise of multiscreening, and the techniques and methods through which advertising across platforms can be measured for effectiveness.

Measure multiscreen advertising effectiveness

Kirsty Brice4C

Audiences are increasingly multiscreening, meaning brands and agencies need to maximise the effectiveness of each impression to reach the broadest and most accurate audience with the right message to the right screen at the right time. Kirsty Brice of 4C describes a new solution which can help deliver this.

With more data transiting over an increased number of channels, including social, mobile, TV, digital signage and more, brands and agencies are looking for ways to deliver relevant ads across all screens to consumers that are always connected. However, to analyse whether the delivery...

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