5 steps in developing a global e-commerce strategy
Flexibility and adaptation to change are key to success in e-commerce. Jasper Bell of Amaze outlines five critical steps in establishing and operating a global e-commerce strategy that can succeed, illustrated with work on sportswear brand ASICS.
Global e-commerce is evolving rapidly, with individuals and businesses around the globe migrating online. Today's customers want more and are spending more, and business is responding to this demand.
Growth has been driven by a range of factors: more consumers are tech-savvy, mobile commerce has grown, logistics capabilities have diversified, emerging international...