Strategy and technology: Why planners will move from a subjective approach to a more empirical, objective role

This article argues that strategists must embrace an empirical, objective, and advisory role as technology provides greater insights and marketing capabilities..

Strategy and technology: Why planners will move from a subjective approach to a more empirical, objective role

Mark HoldenPHD

Advances in technology such as AI will mean for planners a move from the free-associating sub approach to a more empirical, objective and advisory role. Future strategists will therefore come in two different forms - strategic technologists and strategic advisors - ushering in a more solid, empirical, tangible and business-centric discipline.

The Future of Strategy

This article is part of a collection of articles on the future of strategy. Read more.

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