Brand entrepreneurship is the future of strategy

This article argues that strategists must be business-literate, connecting communication skills with the entrepreneurial nous that defined the discipline of planning.

Brand entrepreneurship is the future of strategy

Dom Boydadam&eveDDB

Strategists need to be business savvy, identifying commercial opportunities and realising them, reconnecting with the entrepreneurial skills that founded the discipline, or face obsolescence.

The Future of Strategy

This article is part of a collection of articles on the future of strategy. Read more.

Once upon a time, planning - and its related cousin, strategy - didn't exist. It wasn't until two mavericks - Stephen King at JWT and Stanley Pollitt at BMP - saw an opportunity and did something about it that strategic planning as we know...

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