Programmatic Video: A Spectrum of Automation

This article aims to provide buyers and sellers of programmatic video solutions with a framework to help them evaluate the features and functionalities of different platforms.

Programmatic Video: A Spectrum of Automation

Executive Summary

Programmatic is a term that's used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video. Video DSPs, Ad Networks, linear TV providers, individual publishers, and many others in between all tout programmatic video capabilities in a marketplace where there appears to be little consensus on what the term "programmatic" even means. To be clear, IAB defines programmatic very simply: the automated buying and selling of inventory.

Much of the confusion stems from thinking...

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