HTML5 for Digital Advertising

This paper is a guide to help ad developers produce ads in an HTML5 format that meet IAB creative guidelines for desktop and mobile display ads.

HTML5 for Digital Advertising

Executive Summary

HTML5 for Digital Advertising is a guide to help ad developers produce ads in an HTML5 format that meet IAB creative guidelines for desktop and mobile display ads.

Historically, ad developers have used Adobe Flash™ tools to create an interactive ad experience online. Flash allowed developers to create animated ads with interactive elements without having to worry too much about code. These ads required a browser plug-in to execute Flash ads. However, in recent years, many browsers have announced reducing support for Flash content to some degree or another. Some browsers are discontinuing support...

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