8 O'Clock Coffee/Warner Brothers: Friends 20th Anniversary Promotion
Campaign Summary
This study case by Eight O' Clock Coffee and Warner Brothers is a multi-pronged promotional campaign around the 20th anniversary of the award-winning television comedy Friends TV series' 1994 premiere and its re-issuing of all 10 seasons of "Friends" on DVD and Blu-ray. Warner Bros. To build new excitement around the franchise, Warner Bros. Television Group, Warner Bros. Consumer Products, and Eight O'Clock Coffee joined together to open an experiential pop-up shop, Central Perk, a replica of the coffee shop in New York's SoHo neighborhood, identical to the one frequented...