Meredith's Miracles Colon Cancer Foundation: Keep Farts Funny
Campaign Summary
This case study by FCB Chicago for the Merediths Miracles Colon Cancer Foundation Everyone uses a video to convey a serious message humorously. Everyone thinks farts are funny, to some degree. But, they aren't funny if they are a symptom of a bigger, possibly deadly issue. So, to initiate a conversation, the campaign's video showcased different farts, named after the sound they make, being "launched" in funny situations with the final tagline: Colon cancer is not. Know the early warning signs and #KeepFartsFunny.
- The film reached over 1.4 million people...