ING: Next Rembrandt
Challenge + Business Objectives
What was the background to the campaign and what was the brand hoping to achieve? E.g. launch new product, raise awareness, increase sales)
ING, a Dutch multinational banking group, has been building its credentials as an innovative bank.
It has introduced many innovative solutions to provide its clients. From the introduction of fingerprint log-in, which makes banking more safe, easy and intuitive, to an in-house studio for Fintech startups and the introduction of twyp, a free app that you can use to transfer money to friends.
But ING is not the only financial...