Japan gets smart on mobile gaming
This article is syndicated with permission from Think With Google APAC: apac.thinkwithgoogle.com
Japan, one of the biggest mobile gaming markets in the world, also has one of the fiercest competitions amongst game makers. Creating, nurturing, and sustaining a strong user base is key to survival. Here are the stories of three brands that successfully managed to connect with users in those critical moments of interest, keeping their mobile game apps at the top of the heap, despite the highly competitive market.
Japan is home to...