Q&A: Tom Brady on how the NFL is upping its social game
To keep the most popular professional sports league in the U.S. at the forefront of social media, the NFL last year elevated Tom Brady (not the Tom Brady you're thinking of) to the position of vice president of social media and emerging programming. Among his myriad duties, Brady shapes the NFL's social strategy, content, voice, and messaging across platforms; maximizes the use of social at a league, club, and player level; and leverages social to drive awareness of programming and content on the NFL Network, NFL...