Timing is everything: Four key elements for delivering digital marketing at the most appropriate time
Years ago, that question was asked often. Its frequency has waned over the past 15 years with the advent of the mobile phone, which acts as much as a timepiece for most people as it does a communication device. Even though we as consumers don't ask the question much anymore, as marketers, we must keep an eye on the time. If we are to truly think with a consumer-first mentality, then we must deploy in-market digital messages at the most appropriate time...