Mythbusting Hong Kong's Television and Digital Video Evolution
For years, TVB has been Hong Kong’s primary source of home entertainment. However, the scene has changed drastically. Not only has the popularity of mobile and tablet completely redefined entertainment viewing habits, but in recent months, the entrance of ViuTV, Netflix and LeEco has disrupted Hong Kong’s video landscape. How does the entry of new platforms change viewing behavior?
To better understand this new phenomenon and its implications on media owners as well as advertisers, Omnicom Media Group Hong Kong partnered with Toluna, a leading...