AT&T's digital mandate for change

This event report addresses how AT&T, the communications group, is adapting to the demands of the digital age.

AT&T's digital mandate for change

Stephen WhitesideWarc

Brand marketers at AT&T are rapidly training their sights on channels like mobile, streaming video and the Internet of Things.

And, unlike their peers in many other industries, members of the C-suite at the Dallas, Texas-based firm will require little convincing about the power and impact of digital technologies. Why? Because they are also transforming AT&T's wider business – whether that involves customers browsing the web on their smartphones, accessing DirecTV online or generating data from infotainment systems in connected cars.

"All the trends that we see as advertisers we also see...

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