Trend Snapshot: Pokémon GO and the next wave of augmented reality
This Trend Snapshot includes:
- Trend overview: what it is and why it's important
- Brands ahead of the curve: examples from McDonald's, Stonyfield and T-Mobile
- What it means for brands: expert insight from Michael Koziol of Huge and Rachael Lonergan of Foundation
- What we can expect: where this trend might lead
- Next steps: how to respond
- Further reading: where to find more on this subject
Trend overview
Pokémon GO became a cultural phenomenon almost immediately after launching in early July 2016.
Developed by software...