- Beats dispersed its campaign videos on popular video sites Tudou and LeTV as well as on its WeChat HTML5 multimedia page; the campaign also used WeChat and Weibo platforms to bring users to its YOHOOD offline fashion event.
- Using videos of Asian celebrity superstars greatly increased user engagement and amplified campaign awareness; and paralleling a campaign to a major film release created hype and connection to the product.
- KOL campaign ambassadors brought the highest engagement rate (total engagements/use), 591,437; campaign ambassadors were all famous celebrities from either Asia or the West.
- Using UGC photo filter activities engaged...
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