What brands can learn from John Lewis' years of success

This event report looks at the Grand-Prix-winning Cannes entry, Monty the Penguin from John Lewis and adam&eveDDB London, following a panel discussion on Warc's Cannes Creative Effectiveness analysis.

What brands can learn from John Lewis' years of success

Joseph CliftWarc

It's one of the most successful campaigns of recent years. And, now, it's one of the world's most highly-awarded campaigns, too.

'Monty the Penguin', a Christmas campaign for UK retailer John Lewis from adam&eveDDB, achieved some standout results, and has added the Cannes Lions Creative Effectiveness Grand Prix to the IPA Effectiveness Award Grand Prix the brand won four years before.

John Lewis' Christmas ads have become something of a national fixture in the UK, with each annual instalment eagerly awaited before...

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